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Jennifer Cal added blog Digital Marketing
2026-05-06 13:21:38

The Complete Discord Marketing Playbook for KOL Campaigns and Community Building
In Web3, your community is your strongest asset and Discord is where that community lives. But simply creating a Discord server isn’t enough. Many projects launch a server, invite users through KOL campaigns, and then struggle to keep it active. Channels go silent, engagement drops, and the initial hype fades quickly. The reality is this: Discord marketing only works when it’s...

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Jennifer Cal added blog Influencer Marketing
2026-08-03 13:31:53

Why KOL Marketing Delivers Better Results Than Traditional Influencer Campaigns
For years, influencer marketing has been a staple of digital advertising. Brands partnered with creators who had large audiences, hoping their products would reach more potential customers. While this approach still works well in industries like fashion, travel, or consumer electronics, the blockchain ecosystem operates differently. Crypto users are highly informed, skeptical of promotional...

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