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The Role of Technical Customer Service in Increasing Customer Lifetime ValueCustomer lifetime value depends on more than attracting customers and encouraging repeat purchases. Customers are more likely to stay with a brand when they can confidently use its products and quickly resolve problems when something goes wrong. For technology-driven, specialized, or feature-rich products, technical assistance can therefore become an important part of the overall customer...0 Comments 0 Shares 71 Views 0 Reviews