Why KOL Marketing Delivers Better Results Than Traditional Influencer Campaigns
For years, influencer marketing has been a staple of digital advertising. Brands partnered with creators who had large audiences, hoping their products would reach more potential customers. While this approach still works well in industries like fashion, travel, or consumer electronics, the blockchain ecosystem operates differently.
Crypto users are highly informed, skeptical of promotional content, and often make decisions only after conducting their own research. They don't just want...
